Brain Capital

Brain science is the study of how the brain works and how it affects our behavior, cognition, emotions, and well-being. Brain science can also help us understand the modern economy, which is shaped by human decisions, interactions, and innovations. We are amid a global transition to an economy that relies on human cognitive resilience to flourish.

Global coordination and attention are required to build this new brain economy for the benefit of people, the economy, and nature. Brain capital is an economic asset that prioritizes, integrates, and optimizes brain health and brain skills to accomplish socio-economic objectives. In other words, our collective brain power is a prosperity and national security asset.

Brain Capital has been integrated into high-level reports or events at the United Nations General Assembly, COP (the United Nations Climate Change Conference), the Organisation for Economic Co-Operation and Development (OECD), AARP, the Argentine Congress and the UK National Innovation Centre Ageing. It has been profiled in major public and private reports and articles from the World Health Organization, the UN Development Programme, PriceWaterhouseCoopers, Lundbeck, HKS Architects, The FT and Bloomberg Business.

See our key papers via The Brookings Institution here and here.

“Brains make the world go around. Brain Capital drives economic empowerment, social resilience and emotional connection and, remarkably, is not captured by GDP measures.” 

George Vradenburg, Convenor of the Davos Alzheimer’s Collaborative and CEOi