Brain Capital

Brain health is a critical aspect of human well-being, affecting cognitive abilities, socioemotional stability, and overall quality of life. Mental health disorders alone are estimated to cost the global economy USD $5 trillion, and this is projected to rise to USD $16 trillion by 2030. Every year, dementia costs the global economy more than $1.3 trillion and this number should increase to $2.8 trillion by 2030. 

Brain health also has an increasingly critical role in an economy predicated on ‘Brain Capital’ (which encompasses an individual’s social, emotional, and cognitive resources). The world is increasingly relying on Brain Capital, where a premium is put on brain skills and brain health.

Brain Capital has been integrated into high-level reports or events at the United Nations General Assembly, COP 27 (the United Nations Climate Change Conference), the OECD, the UN NGO Committee on Ageing, AARP and the UK National Innovation Centre Ageing. It has been profiled in major public and private reports and articles from the World Health Organization, the UN Development Programme, PriceWaterhouseCoopers, Lundbeck, HKS Architects, The FT and Bloomberg Business.

“Brains make the world go around. Brain Capital drives economic empowerment, social resilience and emotional connection and, remarkably, is not captured by GDP measures.” 

George Vradenburg, Convenor of the Davos Alzheimer's Collaborative and CEOi